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About Perineal Massage Coach

Built with purpose.
Grounded in care.

Perineal Massage Coach began with a simple question: why should high-quality birth preparation guidance only be available to women who live near the right clinic, or happen to see the right practitioner?

The story

Perineal Massage Coach was created by Jennifer Massey, a regionally based Australian pelvic health physiotherapist, out of a recognition that the gap between what evidence-based care looks like and what women can actually access is often wide — and widest for those living outside major cities.

Perineal massage is one of the most consistently supported antenatal interventions in the research. The evidence is clear, the technique is learnable, and the benefits are real. Yet many women never receive guidance on it at all — not because their care team doesn't care, but because appointment time is short, the topic feels awkward to raise, and resources are limited.

Perineal Massage Coach was built to close that gap. Not to replace a midwife, obstetrician, or pelvic health physiotherapist — but to give every woman the kind of clear, practical, evidence-informed guidance that too often gets missed in a busy maternity appointment, in her own time and in complete privacy.

Jennifer Massey, pelvic health physiotherapist and creator of Perineal Massage Coach
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Built for regional Australia
Access to pelvic health physiotherapy and specialist maternity care varies enormously across Australia. Perineal Massage Coach was designed with women in regional and rural areas front of mind — where the nearest pelvic health physiotherapist may be hours away.
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Evidence first, always
Every session, every article, and every recommendation in the app is grounded in peer-reviewed research and current Australian clinical guidelines. Nothing is included because it sounds good — only because the evidence supports it.
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Privacy by design
Perineal health is personal. Perineal Massage Coach stores your health information on your device. No accounts, no tracking, no ads. Your health information belongs to you.
What we stand for

The principles behind the app

Every decision in the design and content of Perineal Massage Coach comes back to the same question: does this genuinely serve the woman using it?

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Evidence over opinion
Perineal Massage Coach makes no claims that aren't supported by peer-reviewed research. Where the evidence is uncertain, we say so. Where it is strong, we stand behind it.
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Respect for the person
Every woman using this app is navigating something significant. The tone, the language, and the design of Perineal Massage Coach reflects that — warm, direct, and never condescending.
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Privacy without compromise
Your health information is yours. We don't track you, run ads, or sell your data. Your health records stay on your device; if you enable reminders, only your reminder times are sent to our server to deliver them.
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Access for everyone
Geography should not determine the quality of your birth preparation. Perineal Massage Coach was built to be as useful in rural Victoria as it is in inner Melbourne.
Honesty about limits
Perineal Massage Coach is an educational tool, not a clinical service. It is explicit about what it is, what it isn't, and when you should speak to your care team instead.
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Continuous improvement
The evidence evolves, and so does the app. Content is reviewed against current clinical guidelines and updated as the research develops.
"Every woman preparing for birth deserves access to clear, evidence-based guidance — wherever she lives, and whatever her circumstances."
Jennifer Massey  ·  Physiotherapist & Creator, Perineal Massage Coach
The evidence base

Why perineal massage matters

The case for antenatal perineal massage is one of the more consistently supported stories in maternity care research. Multiple randomised controlled trials and systematic reviews have demonstrated meaningful reductions in perineal trauma, episiotomy rates, and ongoing perineal pain in women who practice it regularly from around 34 weeks.

Perineal Massage Coach is built directly on this evidence — not adapted from it, not inspired by it, but grounded in it. The session structure, the technique guidance, the frequency recommendations, and the contraindication advice all reflect what the current literature actually says.

If you want to read the evidence yourself, the Learn and Prepare library inside the app includes an article on the research behind perineal massage, with references to the primary literature.

~90%
of first-time mothers experience some degree of perineal trauma during vaginal birth
34 wks
the recommended time to begin antenatal perineal massage for the best outcomes
1–7×
per week is the recommended frequency — consistent practice makes the difference
5–10
minutes per session is all that is needed — short, regular practice is the goal
Ready to start?

Birth preparation that fits your life.

One purchase. No subscription. Evidence-based guidance at your own pace, privately — from 34 weeks to birth and beyond.

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